Rutger Paulusse

Oh My God!

This series happened accidentally..

One day Rutger needed new headshots - and since pinkish colours are his favourite we decided to paint a shirt and sunglasses and picked our background colours. We made around 100 pictures from which 20 captured his person the best. Job done - a nice set of headshots was the result.

But then… the picture where he was hoovering over the table, with a very confused facial expression, caught our attention. We could literally see an angel and a devil on his shoulders.
We sketched it out really quickly and jumped to Cinema4D to create elements representing the devil and angel. We had a lot of fun with this happy accident and the spontaneous idea sparked our imagination a bit more. We ended up creating 3 more sketches where we saw obvious interaction with an element, which just wasn’t there yet.

We explored some ideas with quick sketches, within the theme of emotions such as confusion, confidence and the feeling of being tempted. We felt these emotions and feelings are a power we can’t grasp and we enjoyed the metaphor of god as the creator of these emotions.

So there it is, our photo series where we explored and combined our crafts of photography, set design and CGI: ‘Oh My God’

Art-Direction - Photography - CGI by: Anna Bay and me

Disclaimer: Please note that Rutger doesn’t think he’s a god. (He does like to act like one sometimes though.)

Rutger Paulusse

I’m an imagemaker.

I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. Bold shapes, refined colour combinations and funky textures lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

With MUCH Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project Manager, Art-director to Producer.
>>> MUCH Amsterdam


Talks & Lectures

Oct 2017 - Workwhile Design Talks, Amsterdam (NLD)
May 2018 - BNO IMG Lab, Rotterdam (NLD)
Sep 2018 - Designyatra, Goa (IND)
Apr 2019 - Offf, Barcelona (ESP)


Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms since 2012.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: Facebook, Oreo, United Airlines, BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.

Words by Adam Carlisle


Call me - +31 6 14 31 81 67
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